Vine is a short-form video sharing service where users can share six-second-long looping video clips. Simply, with vine, you can share you short video among your friends and family. The service was founded in June 2012 but only after 3 months Twitter acquired Vine in October 2012 just before its official launch.
Now, after four years of its operation, Twitter is axing its short-form video app Vine on the coming months following the announcement that it will lay off around 350 staff or 9% of their total staff. Though the Vine website will remain online and the users could watch and download the video but the uploading video feature will no longer available and the app will be disappeared.
Although, it is estimated that there are 100 million mobile and web user per month. Still, the Twitter decides to cut down the service to turn up the profit in 2017.
Here is the full statement from Twitter:
Important News about Vine
Since 2013, millions of people have turned to Vine to laugh at loops and see creativity unfold. Today, we are sharing the news that in the coming months we’ll be discontinuing the mobile app.
Nothing is happening to the apps, website or your Vines today:
We value you, your Vines, and are going to do this the right way. You’ll be able to access and download your Vines. We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website.
Thank you. Thank you.
To all the creators out there — thank you for taking a chance on this app back in the day. To the many team members over the years who made this what it was — thank you for your contributions. And of course, thank you to all of those who came to watch and laugh every day.
We’ll be working closely with creators to make sure your questions are answered and will work hard to do this the right way. We’ll be sharing more details on this blog and our Twitter account, and will notify you through the app when we start to change things.
– Team Vine & Twitter
It’s said that the layoffs may have cost the company between $10 and $20 million. Though it could save them between $50 million to $100 million per year.
Hope Twitter will come up with the new idea and more interesting thing in future, till then enjoy the remaining vines.