According to the IDC Worldwide Quarterly Mobile phone Tracker, Quarter 1 2020 reports, the Xiaomi hits the number one position as a smartphone brand in Nepal. Just in a couple of years, the Xiaomi has acclaimed the number one spot, with market share of 30.9% followed by Samsung and Vivo respectively in second and third positions.
Xiaomi becomes the number one smartphone brand in Nepal
Overall Smartphone Shipments, IDC Quarterly Mobile Phone Tracker, Q1 2020.
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Xiaomi has taken the lead in the smartphone market in Nepal in Q1 2020 for the very first time. As per IDC’s Worldwide Quarterly Mobile Phone Tracker Q1 2020 data, Xiaomi is 66% bigger than the second-largest smartphone vendor. Xiaomi had two out of the top five smartphones in Q1 2020; with Redmi Note 8 leading as the No 1 smartphone in Nepal followed by Redmi 8 at No 2.
Since it started operating officially in 2018. Sourabh Kothari, Country General Manager – Nepal, Xiaomi said, “This is an exhilarating moment for us at Xiaomi Nepal, as we become the leader in the smartphone market for the very first time. Driven by our mission to bring innovation for everyone, we shall strive to work even harder for our Mi fans.”
With a lower price and higher specs and special offers/discounts, the Xiaomi has witnessed gradual growth in the market in the form of successful festive sales. The company was No 1 in all sale events of online selling partner Daraz.com with the Dashain sale of Xiaomi contributing massively to the brand.
Besides, the offline growth had a significant role to play in the overall growth with Xiaomi setting up more than 900 offline partners with 350 Mi Preferred Partner shops across the country within a year, strengthening their presence in Nepal.