The tech giant, who earns most of the money from its advertisements, is reportedly working in its own Chrome Ad blocker. Actually, it does not make any sense. How can you block the resource from where you are earning so much?
Though, the Google doesn’t have any choice. It is rumored that the Google paid about $35 million, to allow the ads through the ad blockers. This might be so embarrassing.
Currently, the Chrome is one of the best browsers worldwide but is facing a tough competition other browsers, who have adblocker built-in in the browser.
It is estimated that 615 million devices blocking ads globally.
But, have you ever noticed that in some websites the adblocker doesn’t work. Actually, the Adblockers doesn’t block all ads, instead, they charge the company to allow the ads through, called “whitelisting”.
Before jumping to the reasons for Google doing so, let’s talk why people use adblockers. It probably because they can be irritating, annoying, eat all your mobile data, play sound automatically, etc. And the entire ads industry are aware of this. So, they formed something called Coalition to make the ads better and make the advertisement more enjoyable.
So, Facebook, Google, and other biggest publisher are collaborating with Coalition for better ads. After some time, there will be no any kind of annoying or irritating advertisements.
That means the advertisement who meets the standards will be shown and who doesn’t will be blocked. It will clear the paid whitelisting problems to the Google and other big publishers.
But, the service like Adblock Plus are moving in this direction, Google wants to get ahead in the game.
So, we might see the Adblocker from Google soon. On the meantime, kindly whitelist our website, because the advertisement is the thing that’s encouraging us to collect awesome news for you guys.